Analysis of McDonalds Essay -- Strategic Management

TABLE OF CONTENTS INTRODUCTION 1 VISION, MISSION AND STATEMENT VALUES 1 INTERNAL AND EXTENAL ANALYSIS 3 Strength and weaknesses of McDonalds Opportunities and Threats Five Force Analysis COMPETITIVE AND DEVELOPMENT STRATEGIES 6 The cultural web CONCLUSION 8 REFERENCES 9 INTRODUCTION Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013). Vision statement of McDonalds McDonald’s vision statement can be said that it wants to be the world’s best quick service restaurant experience. Being the best for McDonald’s means that it needs to provide the best of the quality of food products, services, and cleanliness and value so that it can make everyone of its customer smile (Schmitt and et.al, 2011). A vision statement of the company is an idea for how business can be eventually perceived and what actions it will be taking for coming 5, 10 or 15 years for i... ...rnational Strategic Management: Challenges and Opportunities. Taylor & Francis. Valdani, E., and Arbore, A., 2013. Competitive Strategies: Managing the Present, Imagining the Future. Palgrave Macmillan. Witcher, B., and Chau, S. V., 2010. Strategic Management: Principles and Practice. Cengage Learning EMEA. Online McDonalds and Ethical Issues. 2009. [Online]. Available through: . [Accessed on May 14th, 2014]. Peyeti, J., 2011. Porter's Five Forces - Analysis of the Daily Deals Market. [Online]. Available through: . [Accessed on May 14th, 2014]. The Cultural Web Aligning Your Organization's Culture with Strategy. 2013. [Online]. Available through: . [Accessed on May 14th, 2014].